Philadelphia (nov 13, 2012) - the latest independent report on philadelphia newspaper readership from scarborough research shows positive gains for metro philadelphia, the free daily published monday through friday targeting commuters in the country's fourth-largest dma. Our wide variety of newspapers, magazines, and specialty publications offer businesses an audience of active readers that are affluent and involved in the content which includes the advertising with daily and weekly print publications in massachusetts, and parts of maine and new hampshire, we provide the perfect opportunity for your business. The 2007 scarborough online newspaper usage study explored consumer definitions of, usage of, and opinions about online newspapers, in the context initial experiments with rfid technology jay a mattlin, michal galin, and mark mclaren, mediamark research inc.
A recent analysis of daily printed newspaper readership and circulation data for 25 leading us newspapers conducted by scarborough research and newspaper national network lp (nnn) indicates that readers-per-copy (rpc) rates increased over the past three years by an average of 75 percent. Newspaper readership has long skewed old what is new, and worrisome for the industry, is that the readership percentage has begun to decline across all age groups, even those over 50 source: scarborough research unpublished survey data, wwwscarboroughcom. Since readership is the foundation for subscription and advertising revenue, this study, through a longitudinal analysis of readership data (2007, 2011, and 2015) of 51 us newspapers, provides an up-to-date review on these newspapers' online and print readership.
Readership in print and online, the herald-tribune reaches nearly 290,000 adults in the sarasota/bradenton/venice market every week, according to scarborough research 2013. Yesterday at a luncheon in the sheraton centre in new york, amalgamated publishers, ad reps for 88 black newspapers, released an audience study of the publications done by scarborough research. About nielsen scarborough nielsen scarborough is a national media research company that conducts over 200,000 surveys per year in over 120 local areas like yours we gather information about radio listening, newspaper and magazine reading, television viewing, leisure activities and shopping habits.
Wilkes-barre — the times leader has increased its readership lead, thanks to hard work and engaged readers according to the latest figures from scarborough research, a nielsen company service. Once we have a thorough understanding of readership and circulation, it's easy to compute a readers-per-copy figure, aka pass-along readership simply divide the number of adults who read a particular print newspaper by the number of paid print copies and voila: readers-per-copy. Newspaper circulation in new manatee herald-tribune bradenton herald source: scarborough research, 2011 past week observer group includes pelican press new. Am new york had more readers during the first years, metro took over between 2008 and 2010 in 2011 and 2012 am new york had more readers but this year metro (733,000 readers against 718,000 for am new york) took over again according to scarborough research. Readership in print and online, the herald-tribune reaches nearly 300,000 adults in the sarasota/bradenton/venice market every week, according to scarborough research 2016 circulation area.
As part of an initiative with scarborough research and the newspaper association of america (naa) called audience fax, the abc issued measurements of a newspaper's weekly print readership, online readership and the combined print and web readership. Nielsen scarborough local market measurement nielsen scarborough has been measuring media, retail and lifestyle habits on a national and local level for more than 40 years each year, we survey over 200,000 individuals across the us. Readership | news & observer smart and affluent market with the news & observer and its community newspapers scarborough research, october 2010-september 2011 in raleigh-durham dma. The newspaper association of america has reported that adults 55 and older have the highest audience readership percentages among age categories, including weekly newspapers that are often characteristic of small communities (scarborough research, 2013.
Newspaper readership the scarborough analysis found a strong relationship between e-reader devices and newspaper readership: the vast majority (78 percent) of adults in e-reader households(1) read a newspaper in print or online during the past week, versus 71 percent of all adults they are 11 percent more likely than the average adult to do so. Dma, according to scarborough research, the post-gazette reaches more than one million people and the tribune review reaches nearly 781,000 the post-gazette has served the pittsburgh community, its readers and. (scarborough research, 2011) more than 70% of small business owners and more than 74% of those in management have read a newspaper or visited a newspaper website in the past 7 days newspaper media reach 81% of households earning $250,000+ in the average week, and more than 77% of households earning between $100,000 and $249,999.